Built for European banking

Your financial health, in the right order.

Not a budgeting app. A financial health dashboard that tells you what to fix next — and why it matters. Five minutes a month, not five minutes a day.

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From €3.99/month · No credit card required

The problem

You already know how this goes.

Your finances haven’t changed — you just added a chore. The problem isn’t willpower. It’s that daily tracking is a second job nobody signed up for.

  1. 1 Download a finance app.
  2. 2 Categorize transactions for a week.
  3. 3 Miss a day.
  4. 4 Miss a week.
  5. 5 Feel guilty.
  6. 6 Delete the app.

Sound familiar?

How it works

Three domains. One sequence.

Financial health isn’t built all at once. Each stage is a prerequisite for the next. The app tells you which to focus on now — and what to ignore until you’re ready.

01

Cash Flow

Generate a surplus. Understand where your money goes and build positive monthly flow. This is the foundation everything else depends on.

Savings Rate

22%

02

Liquidity

Build a buffer. Once cash flow is positive, accumulate reserves that protect against setbacks. Your safety net before you grow.

Emergency Fund

4.2 months

03

Wealth

Compound the surplus. With cash flow and liquidity handled, deploy capital toward long-term independence.

Investment Ratio

18%

Features

Know the three numbers that matter — not every dollar.

Three numbers that matter

Savings rate. Emergency fund coverage. Investment ratio. These three metrics tell you more about your financial health than a hundred transaction categories.

Monthly, not daily

Open the app once a month. Scan your vitals. Know what to focus on. Then close it and live your life. Your finances aren’t a daily crisis.

European from day one

Built on PSD2 open banking from day one. Not a US app with European connections bolted on. EUR‑denominated. GDPR‑native.

Health indicators, not guilt

Green, amber, red. Each metric has a health status so you see what’s working and what needs attention — without anxiety-inducing spreadsheets.

Strategic, not granular

We don’t ask you to categorize every coffee. Bank transactions are auto-linked. You adjust what matters and ignore the noise.

All features included

No tiers. No upsells. No feature gates. Every subscriber gets everything. One price, full access.

Pricing

Less than a coffee per month.

One plan. Every feature. No tiers, no upsells, no surprises. Start with a free month to see if it fits.

Monthly

€3.99 /month

Cancel anytime. No commitment.

  • All features included
  • Bank account linking
  • 1-month free trial
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Annual

€39.99 /year

€3.33/month, billed annually.

  • Everything in monthly
  • Two months free
  • Best value
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No hidden fees. No feature gates. What you see is what you get.

What you get

The right tool for what comes after budgeting.

Budgeting apps help you control spending. Wealth trackers show your portfolio. HeraldHQ connects the full picture — from cash flow to wealth.

Financial health progression

Cash Flow → Liquidity → Wealth. Each stage unlocks the next. The app tells you where to focus now.

Monthly cadence

Designed for a once-a-month check-in. No daily logging, no transaction-level categorization.

European open banking

Built on PSD2 open banking from day one. Not a US app with European connections bolted on.

Investment & net worth

Track investments, assets, and debts. See your net worth grow alongside your cash flow health.

Cash flow & savings rate

Know your surplus. Track income vs. essential expenses and see whether your savings rate is healthy.

Emergency fund tracking

See how many months of expenses your buffer covers. Know when you're protected — and when you're not.

Health indicators

Green, amber, red per metric. See what's working and what needs attention at a glance.

AI financial assistant

Ask Herald about your finances. Get insights grounded in your actual data, not generic advice.

All features included

One plan, full access. No tiers, no upsells, no features locked behind a higher price.

Ready to stop budgeting and start building?

One month free. No credit card. See your financial health in five minutes.

Start free trial